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Aulala Paris was created as a universal language which brings art closer to our everyday life. This independent designer brand is inspired by creativity of all kinds of artists. As an emerging label, Aulala supports them by incorporating their works into their swimwear designs. Result? Extraordinary, unique swimsuits!
When and where did you first begin as a brand?
The idea of creating a brand, or more precisely, a community, is always there, but it takes long to realise. After years of preparation, Aulala was officially launched in 2019. We are based in Paris—the city of art and fashion.
Where does your design inspiration come from?
Being a culturally diverse team, we share the same vision. This way, we speak the same “language”. Another common point that connects people of different backgrounds, is art. We want to make designs that speak to people and evoke emotions. That’s how we start to collaborate with artists worldwide to create creative collections together.
Describe your brand in 3 words.
Positivity, creativity, and diversity.
What is the most difficult aspect of running your own label?
The process of transforming ideas into reality. We use art as a medium to spread out ideas and deliver messages. At first, we find ideas that inspire us. Then, we present them through the visual storytelling and placing them on the products. It allows us to further communicate with our customers. Sometimes we find certain ideas are hard to be transformed into visual art. We aim to collaborate with all types of artists, but we realise that some types of art are difficult to visualize (such as the work of a singer or a dancer). In addition, targeting the right audience and successful communication of our concept can be challenging as well.
Which part of the creative process do you enjoy most, and least?
We especially love the collaboration with artists. During our early phase of interaction, we get plenty of inspirations flow, and then we take time to absorb these ideas. That’s where the most creativity sparks. However, there is limitation to our imagination due to the function of the products.
Do you have a mentor?
We don’t have “a” mentor because we have many mentors. In fact, we are particularly inspired by those who are passionate and eager to pursue their passion. We find their stories motivating and uplifting - that’s why we want to share their passion with a broader community through the collaborations.Discover Aulala Paris collection
How long did your latest collection take to create?
What are your future plans?
We definitely want to collaborate with more artists who represent more diverse forms of art. We would also love to develop collaborations with galleries to offer a distinctive experience for the visitors. While art is generally associated with extravagant consumption, our approach to art emphasizes its accessibility to the public. We are able to wear a piece of artwork that resonates with us, it is no longer a distant work of art from the museum. Right now, a part of sales revenue is given to the corresponding artists to support them in their projects. We hope to continuously grow so that we can fulfill our aspiration.
Which pieces do you think everyone should have in their wardrobe?
An artistic beachwear – absolutely! We hope these artistic swimsuits evoke people’s recognition of their pure beauty—every body is a piece of art that should be appreciated. Art does not have standards, and so, the beauty of a human being is not determined by one size or shade of skin color, either.
See more Aulala Paris swimwear
What attracted you to The Clothing Lounge
We appreciate how The Clothing Lounge recognizes the values of independent brands. Creating a space away from today’s unethical fashion market and offering a solution to conscious customers are farsighted and aspirational. We would love to share our fashion insights and grow with other independent brands in such an inclusive and promising community.
And check out our Instagram: @the_clothinglounge