Designer Interview: Jurban

Founded by Ezgi Unaldı in 2021, Jurban is an independent
streetwear fashion brand. Jurban reflects her artistic approach and her experiences living in a metropolitan. She believes that fashion reflects ones soul and character and she means to use her designs as a communication device. She invites everyone to be seen, speak up and be themselves. 

When and where did you first begin?
I have started Jurban at the beginning of 2022 and we were selling online by April 2022. We have started in İstanbul, Turkey.
Where does your design inspiration come from?
My inspiration is from the urban life and living in a big metropolitan city. Sometimes living in a big city can feel crowded and i wanted to create that individuality with the clothes.

Describe your brand in 3 words
Young, colorful, unique.

What is the most difficult aspect of running your own label?
Managing budgets are hard when you are an independent designer.

Which part of the creative process do you enjoy most, and least?
I love the beginning of a season where you just have a blank canvas and create something out of thin air. But the hardest thing is making your vision into reality because sometimes fabrics or accessories etc. won’t do what you want them to do.

Do you have a mentor?
When I started I didn’t have anyone but 6 months ago I have met Deniz Berdan and she helped me a lot with breaking UK market.

How long did your latest collection take to create?
2 months of creative process and sampling, 1 month of production (It was a capsule collection)

What are your future plans?
Increase awareness in the UK & Europe. Jumping to USA In 5 years. Having a runway Show in 5 years.

Which pieces do you think everyone should have in their wardrobe?
For women: Curvy Pants, Jungle Pants and The Machine dress is a must! For men: Oversize hoodies, Melting CD Tee and Stitched Cargo Pants.

What attracted you to The Clothing Lounge
I love that Clothing Lounge supports Independent Designers and also has carefully selected designers that they worked with. Which is important for me because I know the customers.
trust the Clothing Lounge and designers gets more exposure.