THE GENDER NEUTRAL SKINCARE LINE
‘The aesthetically pleasing visuals of a beauty product can translate as a significant driving force behind how we make a purchase’
Much like with fashion, the aesthetically pleasing visuals of a beauty product can translate as a significant driving force behind how we make a purchase. These days, the majority of us opt for clean lines and simplicity in regards to our buying habits, even down to our skincare and beauty preferences, (not to mention an image that transpires as perfect Instagram posts). This image resonates with both men and women but naturally with beauty, it has got smell desirable too and ideally in today’s society, appeal to each sex. Is there a skincare line that ticks these boxes? One word: Context.
Founder of Context, CEO David Arbuthnot, was inspired to create a curated edit of essential products aimed at a unisex demographic after experiencing the frustration of not being able to find a skincare line that suited all skin types and sexes. He found himself buying women’s prestige skincare products but quickly discovered they were too heavily scented and overpriced. David’s objective was to use high-quality ingredients and showcase them in a simplistic, contemporary design visual, whilst considering affordability and simultaneously, targeting a gender neutral clientele. Context’s sleek, minimal and monochrome packaging appeals to both sexes, along with the line’s focus on healthy ingredients, rich botanical oils and natural herbal extracts, which smell of citrus scents, additionally being summery and energizing.
Despite being new to the market, Context has expanded into candles and, most recently, lipsticks. Context is the new name in beauty. Watch this space…