Ostel was founded by Olya Stelmakhova in 2013 with the aim for the clothing to tell stories. The brand comprises of a mix of Eastern and Western fashion styles, creating garments out of trends. Ostel’s styles feature deconstruction, multiple layers and asymmetry tailored in a more wearable way.
Collections made for smart people, who live in harmony with themselves, nature and the environment. Ostel feels and loves unpretentious beauty and inner strength, modesty and loneliness in a reasonable sense and praises imperfect beauty and the ability to perceive everything genuinely and without excess.