Designer Interview: Jurban
Founded by Ezgi Unaldı in 2021, Jurban is an independent
streetwear fashion brand. Jurban reflects her artistic approach and her experiences living in a metropolitan. She believes that fashion reflects ones soul and character and she means to use her designs as a communication device. She invites everyone to be seen, speak up and be themselves.
When and where did you first begin?
Describe your brand in 3 words
What is the most difficult aspect of running your own label?
Which part of the creative process do you enjoy most, and least?
Do you have a mentor?
How long did your latest collection take to create?
What are your future plans?
Increase awareness in the UK & Europe. Jumping to USA In 5 years. Having a runway Show in 5 years.
Which pieces do you think everyone should have in their wardrobe?
For women: Curvy Pants, Jungle Pants and The Machine dress is a must! For men: Oversize hoodies, Melting CD Tee and Stitched Cargo Pants.
What attracted you to The Clothing Lounge
I love that Clothing Lounge supports Independent Designers and also has carefully selected designers that they worked with. Which is important for me because I know the customers.
I have started Jurban at the beginning of 2022 and we were selling online by April 2022. We have started in İstanbul, Turkey.
Where does your design inspiration come from?
My inspiration is from the urban life and living in a big metropolitan city. Sometimes living in a big city can feel crowded and i wanted to create that individuality with the clothes.
Describe your brand in 3 words
Young, colorful, unique.
What is the most difficult aspect of running your own label?
Managing budgets are hard when you are an independent designer.
Which part of the creative process do you enjoy most, and least?
I love the beginning of a season where you just have a blank canvas and create something out of thin air. But the hardest thing is making your vision into reality because sometimes fabrics or accessories etc. won’t do what you want them to do.
Do you have a mentor?
When I started I didn’t have anyone but 6 months ago I have met Deniz Berdan and she helped me a lot with breaking UK market.
How long did your latest collection take to create?
2 months of creative process and sampling, 1 month of production (It was a capsule collection)
What are your future plans?
Increase awareness in the UK & Europe. Jumping to USA In 5 years. Having a runway Show in 5 years.
Which pieces do you think everyone should have in their wardrobe?
For women: Curvy Pants, Jungle Pants and The Machine dress is a must! For men: Oversize hoodies, Melting CD Tee and Stitched Cargo Pants.
What attracted you to The Clothing Lounge
I love that Clothing Lounge supports Independent Designers and also has carefully selected designers that they worked with. Which is important for me because I know the customers.
Describe your brand in 3 words
Young, colorful, unique.
Mission
As an independent designer brand
created by a woman, we aim to always challange ourselves to have an ethical approach to all our workers and vendors and to become more eco friendly every
year.
Sustainability
Their approach: We have only one planet to take care of. We believe all humans and moreso all brands & corporations have a responsibility to take care of our planet. Overconsumption and waste is harming our planet deeply. That's why we only design limited amount of styles and produce with limited stocks. Our designs are not led by popular consumption, but timeless creations to put focus on the consumer.
Materials we use: We design garnments that are durable and lasts for years. All of our fabrics have OEKO-TEX 100 certificate for not including any harmful chemicals and cancerogen dyes.
Zero Plastic: We do not use any plastic! In production process all of our garnments are moved with sacks. We use recycled paper boxes for all our packaging.
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