Fashion expert Ursula Hurtado tells us everything you need to know about her unique footwear and accessories brand and reveals what items you just have to have in your wardrobe.
When and where did you start?
About 2 years ago in Madrid.
Where does your design inspiration come from?
I have always been passionate about the world of fashion and more specifically the world of
accessories and footwear.
Describe your brand in 3 words.
Elegant, exclusive and marking the difference with the rest.
What is the most difficult aspect of executing your own label?
The most difficult thing is to make each collection much better than the previous one.
What part of the creative process do you enjoy more and less?
The part that I like the most is the development of each design. The one that I like the least
is the time it takes to see its design is completely finished by the factories.
Do you have a mentor?
No. I do not have any mentor.
How long did it take to create your last collection?
Since the first sketch was drawn until the last design was finished, the estimated time was
about 2 months.
Which are your future plans?
Continue to grow as a brand and open the market in other countries.
What pieces do you think everyone should have in their wardrobe?
A few stilettos, a bag (possibly to match the shoes), a pencil skirt and a long dress and a
good coat. This is something very basic. Although, I am of the opinion that you never have
too many shoes and too many clothes.
What attracted you to The Clothing Lounge?
I think it’s a very good ecommerce platform and it can be a very good projection for my