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AZURE – Purely Timeless & Classic Fashion

1: What is your personal wardrobe favourites?

My Giambattista Valli silk dress, Alexander McQueen white silk blazer, My Sienna dress from my A/W collection, Miu Miu bag that I bought years ago and still cherish, and a Bella Fraud candy pink jumper (and many more as I adore clothes)

2: What mantra’s do you live by?

Follow your instinct, don't sweat the small stuff, work hard universe always listens!

3: What do you want our customer to know ? If you could only wear one piece from your collection, what would it be and why?

I'd love them to know that I design everything myself in my studio, (or on the plane, at the park or in the shower, I get ideas outside of my workspace) with real woman in mind. We know our manufacture really well and can tell you where exactly and by whom they have been constructed and sewn together. We are trying to be sustainable as well as support small businesses

The one piece would be the Sienna dress as you'll feel like million dollars and it's super comfy as well as being flattering

4: What is the most difficult aspect of running your own label?

It gets lonely sometimes and can be very hard and disheartening to compete with the big labels as they have all the buying power.

5: What initially dove you to do your own line?

I was pulled into it. I always made clothes for me as I couldn't find what I was looking for in the quality I wished for then I started getting orders from friends. I once sold a top that I made whilst wearing it on holiday in Tunisia so it was a no brainer.

6: What is your dream travel destination?

Maldives (I went to many places but Maldives is my favourite as it felt like paradise)

7: What is your guilty pleasure?

Watching Real Housewives of Beverly Hills

8: What is on your current playlist?


9: Something you always carry with you?

My phone