Ukrainian Brand LOZNEVA was established in 2012. The first full woman collection was represented by its designer and ideologist Lesya Lozneva at the end of July 2014 on Holiday Fashion Week, Odessa, and in October was represented new collection Spring-Summer 2015 within Ukrainian Fashion Week. Among 3-years old history brand had already participated in different fashion shows. First of all there were catwalks on Ukrainian Fashion Week in the biggest Ukrainian cities– Kiev and Odessa. Last collection Fall-Winter 15/16 was represent in Kiev (Ukrainian Fashion Week ) and in New York ( J Spring Fashion Show produced by model and entrepreneur Jessica Minh Anh on Hudson river).
LOZNEVA is about naturalness, femininity and rationality. The comfort of clothing doesn’t conflict with its sexuality, actuality is balanced with classics, modern technologies are combined with natural fabrics.
Designer’s inspiration originates in architecture of megalopolises, fairy tales and the inner world of modern women. The foundation of each collection is flawless quality: of fabrics, cutting and tailoring, as well as constant attention to details such as decor, furniture and accessories. Women's clothing is principal line of the brand. The designer also creates collections of LOL children's clothing and handmade toys – Lozneva Bunnies. Own production allows the designer to control the quality of each article personally.