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Launched in February 2014, Jaesun Chung pursues an elegant yet casual feel with a hint of a sporty look (to be worn together or separately) as the brands signature style.

The important point of her pieces is that it can introduce details as overlapping fabrics, curved cut-outs and asymmetry with subtle colours.

Chung informs that the consumers who are open-minded can easily accept and understand her design concept that combines arts, fashion and various cultures.
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