Why is Fashion Important?

The Importance of Change

Without change there would be no seasons, no innovation. As a we grow, adjust, and reshape ourselves, so do our styles and choices.

Fashion enhances our ability to change by teaching us to embrace imagination and what it can conceive. It says, ‘anything is possible’.


Break the Mould

Take Dzhuss multi-functional collection for example. The innovative cut and experimental constructions transform not just the garment, but the wearer. Allowing you the freedom to be whoever you want; to draw the eye, to change perceptions.


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Our TikTok team are having a lot of fun with this right now. Check it out here.


 Written by J . Clarke