Why is Fashion Important?

Fashion is a form of self-expression. It’s a powerful one. With its global reach we may feel impotent but, by choosing investment clothing, that simply isn’t the case. 

Your Choice, Your Voice.

Fashion is important because it offers you choice. And what you choose has power.

Increasingly we are seeing fashion lovers use their choices to raise awareness against injustices in the fashion industry.

By choosing investment pieces from independent designer labels such as Dear Deer and Bo Carter, shoppers are undermining destructive production practices and encouraging the use of ethical manufacturing.

Empowering people in the fashion industry on a global level.


If fashion is a choice, then it also has a voice. Your voice. What will you decide to wear today?   


Having trouble deciding? Get inspiration on the classic luxe look from our Instagram and Pinterest now.


Written by J. Clarke