Fabula and Tales, a mother-daughter duo who create artisanal footwear

We spoke with the designers between Fabula and Tales, a mother-daughter duo who create carefully designed artisanal footwear for women, and discovered where their inspiration comes from.
When did you found the brand?
I established FABULA & TALES in 2017 with my mother.
Where does the inspiration for your designs come from?
From my mother’s everyday casual elegant outfits. She has always been a working mother since as long as I can remember. I always admired her style when she was getting ready for work in the morning. She used to wear very elegant robes with elegant flats.
Describe your brand in 3 words.
Elegant, casual, handmade.
What is the most difficult aspect of running your own label?
Persevering, and working hard every single day.
Which part of the creative process do you enjoy most and least?
The creation process is my favourite part. I draw the shoes with colourful pencils. Then, I visit my accessory shop, which triples my imagination about what I can create.
Marketing is the step, which I enjoy the least. It takes time for people to understand and engage with your brand. Until they start connecting, then it
begins to be more fun!
Do you have a mentor?
Yes, it definitely is my grandmother.
How long did your latest collection take to create?
It has taken almost two months, we are taking it slow.
What are your future plans?
To become a one of a kind empowering brand for women.
Which pieces do you think everyone should have in their wardrobe?
The kindness -latest- collection is my favourite collection. The ‘verdant kindness’ is the piece that everyone should have in their wardrobe as it warms you up with its colour and unique style.
What attracted you to The Clothing Lounge?
The designers of The Clothing Lounge seem very unique. Their products seem to be made with quality materials as well as a unique design perspective. While other multi-brand websites are now more common than before, I think being able to stay unique is way more important than before. As the Clothing Lounge could manage to be unique amongst its competitors, being able to belong to the Clothing Lounge will be a privilege for us at FABULA & TALES.