Feeling Bold in BLONDISH
'Let people remember you by your shoes.' Is the motto of BLONDISH, the 2018-founded footwear brand that is taking New York by the ankles. It's designer and creator, Patricia Molina let us peep into her elegant world of shoes that adapt to their owner.
When and where did you first begin?
In 2018 I started my first line. It was something that I really had to do. I grew up in the shoe industry and my parents, years ago, owned one of the biggest shoe factories, so since I was a child I designed shoes.
Many years ago I moved to New York to study and work as a fashion stylist and personal shopper. But I missed doing what I was really good at, so I decided to do it.
Where does your design inspiration come from?
Since I was a child I designed shoes as a game; a dream that came true. Now I love to travel. When I do, I like to sit down on a terrace and get inspired by people walking on the sidewalks.
Describe your brand in 3 words.
Shop Helena Maria Red Stiletto
What's the most difficult aspect of running your own label?
I have struggled in so many different aspects from hiring to logistics. I launched two months before Covid-19 so I have been quiet and local for two years. It also takes a lot of time to connect with people and get into the market.
Shoes are complicated. They are a delicate accessory to make. As you wear them on your feet, that's a lot of responsibility.
My line is for women who loves quality, who is confident and likes to run heads everywhere she goes.
Which part of the creative process do you enjoy the most, and the least?
I really love to search of materials and to design. I love to compose a shoe: the structure of the heels, platform, fabrics and leathers, and put them together.
My least favourite part is when samples are late and I have to push everyone to be on time with the collection for the sales campaign.
Do you have a mentor?
My family and my mum. I remember playing next to her while she was hand-sewing shoes.
How long did your latest collection take to create?
A collection usually take six months.
What are your future plans?
I have a dog leash collection made from recycled shoe scraps. My logo is my dog and I want shoe lovers to be able to match their favourite pair of BLONDISH shoes with their favourite furry friend.
Which pieces do you think everyone should have in their wardrobe?
A pair of stilettos. They are the perfect shoe for wearing with jeans, gowns... anything! I could say with a tracksuit as well.
What attracted you to The Clothing Lounge?
I really liked the aesthetics. Also, I believe the target of TCL is great for BLONDISH; for people who love quality and are open to discovering new brands.