Gold Without Guilt - The Ana Dyla Story
Jewellery brand Ana Dyla (Ana after its founder, and Dyla meaning pure love) doesn't do trends. Instead, independent, unique, raw, dedicated and beautiful people–aka, you–are the subjects of the Ottoman-inspired designs.
The pieces are handcrafted by the silversmiths of Istanbul, where gemstones (nature's art) are refined by independent Turkish gem cutters and artisans. As a result, customers receive custom pieces made from recycled 925 sterling silver with or without 18ct vermeil gold, hand sculpted to order. There are also pieces made from 14ct solid gold to choose from.
Each purchase helps Ana Dyla move closer to their goal of 100 fair jobs worldwide, making it a brand that deserves–at the very least–a standing ovation. To bring you closer to the message of Ana Dyla, we were lucky enough to have a Q&A with Ana herself. Read on to discover what drives your new favourite jewellery designer to succeed.
When and where did you first begin?
Ana Dyla was founded in 2014. Justice is still not present in the whole world. Following my ideals I went to law school, a conscious choice I never regretted. While I was struggling with my masters thesis (The Independent Judiciary Vs the Right to a Fair Trial in Turkey) I had a desire to create honest jewellery with pure gem stones.
Ana for TCL
Where does your design inspiration come from?
I'm mostly inspired by daily life, travels and most of all nature.
Describe your brand in three words.
Elegant, bold, feminine.
What is the most difficult aspect of running your own label?
Knowing that the gemstones used in your jewellery are found by true gem lovers who don't work in mines. But are looking for gemstones in the wild because they know what unconditional love is.
I hope, and do believe, that the time of mass consumption is over. What a relief it is when you know who makes your jewellery; that it is made by silversmiths who love their jobs. Doing what they do best: standing in their power, pure in their craft.
My dream? Create fair jobs all over the world, support independent craftsmanship with fair loans.
Which part of the creative process do you enjoy the most, and the least?
I enjoy designing and the design process the most, but I am a little impatient when it comes to the small details and making it more commercial.
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Do you have a mentor?
My mom is my biggest inspiration. All her wise words are my guide in life and in business.
How long did your latest collection take to create?
The last collection was created during Covid. Due to all the precautions the production took six months.
What are your future plans?
Making the ethical production of jewellery common.
Which pieces do you think everyone should have in their wardrobe?
Definitely hoops with gemstones and a signet ring.
What attracted you to The Clothing Lounge?
You make the ethical and sustainable personal, and outstanding!
Check out Ana Dyla's Instagram here
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