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5 Reasons to switch to sustainable fashion brands

The Clothing Lounge firmly believes in the meaning of sustainability and ethics in the fashion industry. These precious values are often overlooked in the fast-fashion era, which chooses quality over quantity. Therefore, we are proud to support independent designers that are cultivating sustainable practices.

1. Minimising waste

SHOP THE SHOPTYE COLLECTION HERE

Conscious designers want customers to enjoy their clothes as long as possible, without the need for replacing them for a long time. Good quality materials, such as silk, can serve for years when well maintained and, therefore, minimising unnecessary shopping and waste of worn-off clothes. An independent fashion brand SHOPYTE offers a range of garments that will serve their clients for years thanks to timeless cuts and high-quality materials

2. An ethical approach to employees

SHOP THE NOPIN COLLECTION HERE 

Shocking reports from the fashion world about unethical working conditions in Eastern countries regularly appear in the media. The problem is so serious that educating consumers has become a moral mission for sustainable fashion brands. For this reason, modern labels decide to support local artisans and thus resist unethical labour, still taking place in many countries. NOPIN produces all their clothes in Portugal, rightly appreciating craftspeople and their invaluable skills.

3. A favour to nature

SHOP THE CORA BELLOTO COLLECTION HERE 

Sustainability is a tribute to nature. Progressive environmental changes are more and more alarming. Fabrics production alone consumes enormous amounts of resources and generates chemical pollution. This harm, in large part, is irreversible, but many brands are working hard to minimise the further impact on the environment. An Italian brand, Cora Bellotto, takes ecology seriously by choosing natural, organic fibres and practising vintage fabric upcycling. 

4. Celebration of individuality
SHOP THE GUARDI COLLECTION HERE 

If you want to feel really special, start thinking outside the box and, instead of choosing popular, mainstream brands, discover the uniqueness of sustainable designer brands. Emerging designers have heads full of extraordinary, original ideas that are far from being repetitive and monotonous. A UK based label, Guardi practices slow fashion, but ‘boring’ is the last word that comes to mind looking at the brand’s designs. All the offered clothes are made of sustainable, recycled, or rescued deadstock fabrics.

5. Guarantee of attention to detail

SHOP THE IMAIMA COLLECTION HERE 

There is no time for details in large-scale mass production. A perfect garment should bring us joy with every seam and inch of it. An undoubted advantage of sustainable brands is their scrupulosity regarding used materials, quality sewing and elaborated ornaments. One of the brands that highly value the importance of details is IMAIMA, inspired by India’s tradition of handcrafting. This label is taking embroideries to an impressive level of quality.